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| October 6 |
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Hyundai Ranks Second in Strategic Vision's 2004 Total Value Index |
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(Seoul, Korea) Hyundai vehicles received an A grade from consumers polled in the 2004 Strategic Vision Total Value Index study released earlier today. In the TVI Brand Report Card, Hyundai finished in second spot (behind Lexus) with a score of 766.
In addition, Hyundai had three vehicles rated as Best Values in the study. The Hyundai Elantra was selected as Best Value in the Small Car category; the Hyundai XG350 (in a tie with the Acura TSX) was named Best Value in the Mid-Size Car category and the Hyundai Santa Fe was once again named Best Value in the Small SUV segment. The sporty Hyundai Tiburon coupe made the Top Ten scoring list with a score of 783.
"Once again, an independent study confirms that Hyundai has made huge strides," said Hyundai Motor Co. Vice Chairman and CEO Kim Dong-Jin. "There's much more to the Hyundai story than great product value-there's great product quality and that message is resonating with more and more new car buyers, " added Vice Chairman Kim
The Strategic Vision Total Value Index measures factors in all economic issues against the quality of the new vehicle ownership experience. More than 69,000 buyers rated the vehicles named as Best Values in their respective segments. American Honda was rated the highest full-line corporation with a score of 750 points out of a possible 1,000. Hyundai was a close second with a score of 747 points.
According to Strategic Vision, "the heart of the Total Value Index is the quality of the ownership experience - everything involved in buying, owning and driving a new automobile. All economic issues, both immediate (value for the money, affordability, deal offered, warranty and standard equipment) and expected (durability, future trade-in, mileage, economical to own and reliability) are then factored against that perceived reality."
| 2004 TVI Winners by Category |
| Small Car |
Hyundai Elantra |
780 |
| Mid-Size Car |
Hyundai XG350 |
779 (tied with Acura TSX) |
| Small SUV |
Hyundai Santa Fe |
752 |
| Highest Scoring Models in Total Value |
| 10. Hyundai Tiburon |
783 |
Established in 1967, Hyundai Motor Co. has
grown into the Hyundai Automotive Group which
includes Kia Motors Corp. and over two dozen
auto-related subsidiaries and affiliates.
Employing
nearly 50,000 people worldwide, Hyundai Motor
posted US$21.94 billion in sales in 2002.
Hyundai motor vehicles are sold in 166 countries
through 4,504 dealerships and showrooms.
Further information about Hyundai Motor Co.
and its products is available on the Internet
at http://www.hyundai-motor.com |
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