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| Dec. 9, 2005 |
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Hyundai Moves into High Gear on the Final Draw |
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| Hyundai delivers first official cars for the 2006 FIFA World CupTM and the Leipzig Final Draw over 900 vehicles to be provided |
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Domestic Passenger Cars
Led by the new Sonata, domestic demand for passenger cars remained strong with 29,039 units sold, a 1.2 percent decline over October. Sonata retained its dominance on the sales charts as a total 9,463 units of the Sonata were delivered, followed by the new Grandeur/Azera which saw 7,694 units sold, up 10.5 percent m-o-m. The Avante XD/Elantra was Hyundai's third best selling sedan with 6,548 units sold, down 9.1 percent m-o-m. In cumulative terms, 270,928 passenger cars were sold between January and November, up 22.2 percent over the comparable period last year.
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| Today, as the eyes of the football world turn to Leipzig, Germany for the Final Draw, Hyundai Motor Co. will move into high gear with the launch its 2006 football marketing programs. |
| Hyundai will roll out a series of marketing programs targeting the 32 qualified countries the "Goodwill Ball Road Show" and "Be there with Hyundai" among others which will allow fans everywhere to share in the excitement of the game. "Goodwill Ball Road Show"sends 32 giant balls, each measuring 4m in diameter, to each of qualifying countries on a national tour to collect the autographs and best wishes of football fans before being finally sent to Germany for the Goodwill Ball Finale to be held on the eve of the Opening Match of the 2006 FIFA World CupTM. |
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"Be There with Hyundai"
"Be There with Hyundai" provides football fans with a chance to create team slogans for their respective national teams. Team bus livery during the 2006 FIFA World CupTM will sport the winning slogan and will get extensive international media exposure. Winners from 32 countries will be invited to the Opening Match on 9 June 2006 in Munich and will get a chance to see their team buses decorated with the winning slogans.
"Fan of the Match"
An exclusive and unique program, "Fan of the Match" will bring a new interactive element into the game. It will provide a lucky few with the opportunity to be introduced on the stadium's giant screen as the 'best fan of the match' and win valuable prizes. The development of this program was led by the awareness that very few promotional campaigns are solely dedicated to the important atmosphere makers the fans. "Fan of the Match" was first introduced during the 2005 FIFA Confederations Cup where the fans' outlandish costumes and passion captured the world's attention.
Hyundai Fan Corner Microsite
www.FIFAworldcup.com, the Official Website of the 2006 FIFA World Cup GermanyTM anticipates an unprecedented number of web visits?more than any other sport event's web site. During the 2002 FIFA World CupTM which took place in Korea and Japan, FIFAworldcup.com registered more than 2 billion page views from some 20 million unique users, and the figures for next year's event are expected to grow substantially. Harnessing the power of the internet to reach global football fans is a natural extension of Hyundai's communications plan.
Hyundai, in alliance with FIFA and Yahoo! is launching its own microsite called the Hyundai Fan Corner within www.FIFAworldcup.com featuring "Be There with Hyundai," "Fan of the Match" and a virtual showroom to attract football fans from FIFAworldcup.com and Yahoo networks and interconnect with Hyundai's off-line activities. It is anticipated that a significant portion of the traffic to the www.FIFAworldcup.com will also visit the Hyundai microsite which will be available in seven languages (English, French, German, Spanish, Portuguese, Italian and Korean),
Hyundai has also mapped out a variety of programs for countries that failed to win a ticket to the final round of the 2006 FIFA World CupTM. The "Hyundai Football World Championship" and the online program are open to all markets, and along with the tour and hospitality program which will serve as an efficient marketing platform to promote the Hyundai brand as a leading automobile maker and as a strong supporter of the game of football.
Hyundai Cars Get the Tournament Rolling
With the supply of official vehicles to the 2006 FIFA World CupTM, the Final Draw and other events organized by FIFA and the Local Organizing Committee (LOC), Hyundai takes full command of ground transportation, including preparatory events such as the referee and team workshops in March 2006.
Over 900 vehicles will be handed over to the LOC to be used for the transportation service before and during the biggest sporting event on earth. The newly launched Grandeur/Azera is expected to make a lasting impression on its passengers. This premium sedan which made its debut at the 75th Salon de L'Automobile in Geneva, Switzerland in the presence of FIFA President Joseph S. Blatter in March 2005 shows a road presence and sense of refinement that will take the Hyundai brand to a new level. Around 250 Grandeur will be seen on the streets of Germany during the FIFA World CupTM next year.
At the first stage, 65 vehicles are being supplied to serve VIPs attending the Leipzig gala, including representatives of the FIFA Executive Committee and the national football associations, the German football family and journalists from all over the world. "We're delighted to be working alongside Hyundai, a powerful and experienced partner, there's been a remarkable response to all our requests" said Horst R. Schmidt, Senior Vice-President of the LOC responsible for traffic and transportation.
Since 1999, Hyundai has been providing FIFA and the Organizing Committees with official vehicles for tournaments in different countries.
Hyundai has already demonstrated its ability as an efficient transportation provider in Germany during the FIFA Confederations Cup Germany 2005, when it provided a fleet of 122 vehicles, as well as buses for the national teams, referees, VIPs, journalists, volunteers and officials.
The Final Draw provides another grand international stage for Hyundai to showcase its products attracting a diverse range of people who will enjoy first-hand the quality and refinement the Hyundai driving experience. A fleet of 65 vehicles, consisting of the luxurious Equus/Centennial limousine, the premium Grandeur/Azera sedan, the stylish Sonata and Trajet minivan, are all set ready to welcome the guests from around the world.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Kia Automotive Group which includes Hyundai Mobis and over two dozen auto-related subsidiaries and affiliates. Employing over 68,000 people worldwide, Hyundai Motor posted US$26.1 billion in sales in 2004 (on a non-consolidated basis). Hyundai motor vehicles are sold in 193 countries through some 5000 dealerships and showrooms. Hyundai Motor Co. is a sponsor of the 2006 FIFA Germany World Cup. Further information about Hyundai Motor Co. and its products is available at http://www.hyundai-motor.com
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