72nd in Best Global Brands survey by BusinessWeek/Interbrand
Moves up 3 places
Hyundai¡¯s brand value surpasses well-known competitors
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(Seoul, Korea) Hyundai Motor Co.´s brand power continues to rise as it was ranked 72nd in the 2007 Best Global Brands survey jointly conducted by Interbrand, a leading consultancy in branding and BusinessWeek, the New York-based global business media organization.
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With a brand value estimated at US$4.5 billion, equivalent to a 9 percent y-o-y gain, the power of the Hyundai brand now surpasses several competitors when measured on a global basis. Among the world¡¯s top automotive brands, Hyundai ranked eighth, ahead of Porsche, Lexus and Nissan.
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The rise of the Hyundai brand on the global stage has been meteoric: The brand made its debut appearance on the Best Global Brands list in the 2005 survey where Hyundai was ranked 84th.
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¡°Our brand management is supported by continuous improvement in the quality of our products and diversification of our model lineup,¡± said Hyundai¡¯s vice president for brand strategy, Brandon Yea.
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Public perceptions of the Hyundai brand have been transformed as a result of dramatic improvements in the quality of Hyundai vehicles. In turn, this has fueled a steady increase in sales and confidence in the brand among both customers and dealers.
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Hyundai´s pursuit of a better balance between quantitative and qualitative growth has made brand management a top priority. Brand management issues now influence decision-making in styling, marketing and communications as well as at the retail and after-sales service levels.
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Interbrand (www.interbrand.com), the leading brand consultancy and authors of the annual ranking of ¡°The Best Global Brands¡± in partnership with BusinessWeek was founded in 1974. Interbrand has offices in over 30 cities in more than 20 countries around the globe and clients from among the most respected businesses.
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BusinessWeek is a leading global business media organization which was founded in 1929 and is published by the McGraw-Hill Companies, BusinessWeek has more than 4.8 million readers each week in 140 countries. Local language editions include Chinese, Russian, and Bahasa Indonesian.
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