(Seoul, Korea) As the official automotive partner of EURO 2008™ Hyundai is again looking into utilizing Europe's premiere sporting event for brand building and as a tool for ultimately driving sales. After the overwhelming success of sponsoring 2006 FIFA Germany World Cup, Hyundai is now kicking off web-based communication platforms to millions of fans worldwide.

Hyundai has created a variety of communication platforms and competitions to start building excitement for the EURO 2008. The website for the event is now online. Please visit: http://euro2008.hyundai-motor.com

The tight integration of showroom based activities with support websites will help to drive and utilize traffic – to ultimately boost awareness and support sales. The program will channel traffic into Hyundai showrooms in Europe and build greater awareness of the brand worldwide.

Hyundai is developing and executing the EURO 2008™ marketing activities on a global level with a strong focus on programs that start locally and internet-based to then peak in a grand finale in a central event. This finale is going to be the EUROFEST, taking place one day before the official opening of EURO 2008 in Basel, Switzerland. In this magnificent event, 30.000 people will celebrate the spirit of football and prepare for the kick off of the EURO 2008 games. The winners of all competitions will be invited to the Hyundai EUROFEST.

Hyundai is now opening the 2008 program with a variety of creative marketing initiatives that will reach out to fans. These include:

Hyundai EURO FanTastic

Hyundai EURO FanTastic is a newly developed online program that will be used for the first time during EURO 2008™. Any sporting event, and especially football, ignites competition, passion and enthusiasm within each supporter´s mind. These emotions of the fans are the theme for the program. Essentially a photo contest, the core concept of "Hyundai EURO FanTastic" is somewhat similar with the "Fan of the Match" program which was implemented during the 2006 FIFA World Cup™ marketing. The football fans get an opportunity to win prizes by uploading their pictures expressing their passion for UEFA EURO 2008™and their national team.

Hyundai Goodwill Ball

As one of Hyundai´s main programs, "Hyundai Goodwill Ball" is a Road Show that has been Hyundai´s flagship of the global football program since its first introduction at UEFA EURO 2000™. For the fifth time now, Hyundai is going to facilitate the passion and goodwill of many football fans in the world – and bring it to UEFA EURO 2008™ via Hyundai Goodwill Balls. The participants, as customers, fans, media and the public get an opportunity to sign and send their wishes on the "Hyundai Goodwill Ball" to their respective national teams.

Hyundai Quest for the Best

HMC launches a new global program named "Quest for the Best", a specially designed program themed on football skills. The competition is designed to enhance the image as a ´fun, football loving´ brand as well as to create awareness for Hyundai as an Official Partner of UEFA EURO 2008™. "Quest for the Best" is to strengthen the brand familiarity through a unique competition and the participating consumers. The resulting surge of traffic to distributors and dealers will lead to a positive impact on sales. In "Quest for the Best" the participants compete in a playful, creative contest in two categories: five minutes freestyle & most touches in a given time – and aim to break the Guinness record.

Be There with Hyundai

After two consecutive years of program implementation with a high level of distributor´s support and active marketing activity, "Be there with Hyundai" is acknowledged not only internally, but also from the public, as a very successful global marketing program with extremely high impact. In collaboration with UEFA, the "Be there with Hyundai" program will be executed for the third time. The participants compete in the creation of a slogan for their team – and the winning slogan will be decorated on the respective team buses. The program combines the utilization of football enthusiasts´ passion with a high level of visibility and exposure to public and media. The winners´ excitement and emotions are a driving factor for the motivation of all participants - and many distributors who participated in the planning and execution were impressed or even overwhelmed by the results. Hyundai strongly believes that the 2008 "Be there with Hyundai" will be a similar success - and become part of the Hyundai tradition.

Hyundai EURO Fest

Date : June 6, 2008(One day before the opening of EURO 2008™)
Location : Fan Zone in the city of BASEL(Kaserne)

Official Program
* Official Ceremony of Goodwill Ball Finale
* Entertainment show with a local TV
* Hyundai Global Program Finale
– Final round for Football Skill Competition (Quest for the best)
– Unveiling event of slogans (Be there with Hyundai)
– Photo Contest Finale (Hyundai EURO Fan Tastic)

Official Vehicles

As an Euro Top Partner of UEFA EURO 2008™, Hyundai will provide vehicles for VIP delegates, teams, coaches and referees.

A total of 265 passenger vehicles and vans along with coaches totalling 463 bus days will be supported by Hyundai throughout the tournament.