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| Hyundai Motor Company has been continuously focusing
on improving the Customer Satisfaction in order to achieve the objective of entering the
Global Top 5 automakers. In this regards, Hyundai Motor Company is taking all necessary steps
to improve the quality of its after-sales service
activities. |
| There are three key elements that affect the satisfaction
level of our customers, that are Quality of the Product, CS oriented Service Operation and
High Quality Service, and the best customer satisfaction can only be achieved when all these
three elements are integrated together in harmony. Thus, Hyundai Motor Company is dedicating
many efforts for balanced improvement in all three areas as follows : |
| First, the Product Quality.
Hyundai Motor Company has been operating the Overseas
Service Quality Center (OSQC) since 1999 in order to improve the product quality. The
OSQC allowed us to receive and process real-time field quality information reports through the
Internet from all around the globe. This operation is being an incredible source-power in
enhancing our product quality and the results are being shown to the world with the recent Initial
Quality Study (IQS) survey and consumer reports. Second, the CS oriented Service Operation.
In order to jump up the quality of its service to
the next level, Hyundai Motor
Company has concentrated on CS oriented After-Sales
support. Hyundai Motor
Company has developed a new service program and
dedicated many efforts on
supporting CS oriented Service Operation to the
Distributors such as service clinic,
assistance to set-up for newly initiated markets
and service vehicles for customers. Third, High Quality Service.
High service quality can be represented by speedy
work, reliable servicing and sincere
attitude to the customers. All these can be achieved
by well-trained service staff
working in a well-equipped workshop. This is why
training the technicians and
providing them the best work environment is so important.
To reinforce training for service staff, Hyundai Motor Company has gradually
expanded capacities of Overseas Training Centers
and offered an improved training
management system to Hyundai Distributors and Dealers
with motto of “Fix it right
the First time” that can lead us to a higher
Customer Satisfaction. |
| Hyundai Motor Company’s continuous efforts
to enhance its after-sales service activities will help the company to stay one step
ahead of the competition. |
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