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Hyundai Motor Company has been continuously focusing on improving the Customer Satisfaction in order to achieve the objective of entering the Global Top 5 automakers. In this regards, Hyundai Motor Company is taking all necessary steps to improve the quality of its after-sales service activities.
There are three key elements that affect the satisfaction level of our customers, that are Quality of the Product, CS oriented Service Operation and High Quality Service, and the best customer satisfaction can only be achieved when all these three elements are integrated together in harmony. Thus, Hyundai Motor Company is dedicating many efforts for balanced improvement in all three areas as follows :
First, the Product Quality. Hyundai Motor Company has been operating the Overseas Service Quality Center (OSQC) since 1999 in order to improve the product quality. The OSQC allowed us to receive and process real-time field quality information reports through the Internet from all around the globe. This operation is being an incredible source-power in enhancing our product quality and the results are being shown to the world with the recent Initial Quality Study (IQS) survey and consumer reports. Second, the CS oriented Service Operation. In order to jump up the quality of its service to the next level, Hyundai Motor Company has concentrated on CS oriented After-Sales support. Hyundai Motor Company has developed a new service program and dedicated many efforts on supporting CS oriented Service Operation to the Distributors such as service clinic, assistance to set-up for newly initiated markets and service vehicles for customers. Third, High Quality Service. High service quality can be represented by speedy work, reliable servicing and sincere attitude to the customers. All these can be achieved by well-trained service staff working in a well-equipped workshop. This is why training the technicians and providing them the best work environment is so important. To reinforce training for service staff, Hyundai Motor Company has gradually expanded capacities of Overseas Training Centers and offered an improved training management system to Hyundai Distributors and Dealers with motto of “Fix it right the First time” that can lead us to a higher Customer Satisfaction.
Hyundai Motor Company’s continuous efforts to enhance its after-sales service activities will help the company to stay one step ahead of the competition.